Airbnb Critique Design
The version of Airbnb: Airbnb 18.06.1 APK
This design critique is from information architecture class, which requires us to create a five-page written critique with accompanying "before" and "after" screenshots of the Web page(s) critiqued from a Web site.
The order of navigation bar “Explore New York” is homes, experiences and restaurants. However, right after that, the order comes as popular experiences, where to stay, and popular reservations— showing neither the same order nor the same name.
The layout of pictures does not match with other pages (Figure 1 and 2). Users might get confused by this page since Airbnb’s main business service, i.e., lodging, can be offset by page information dominated by “experience” rather than “home”.
Every city shows the same pictures of homes, experiences and restaurants. Users might consider these pictures are the local symbols of their destinations but actually, they are not.
The three navigation options have different pages to show their own content with different page layout, which increase users’ using cost. It is hard to find a way of going back once you click one of the icons .
The page shows a lot of unrelated information but places language and currency options at the very bottom, which makes them are hard to notice .
To keep the consistency , I change the order of each category and the picture layout to make them similar to other pages.
To ensure users realizing which navigation page they are at, I freeze the navigation bar on the top so that when users choose different categories without opening a new page. Also, I highlight the rim of selected category to differentiate it from others.
I move from the bottom to the top.
I change the picture of each category to make sure the pictures can represent the selected cities.
I cut off all the unrelated information and make these two select boxes right above the button.